Management 案例分析!case study!Martin continues,“We have some talented people in the production and design areas that love the creative side of their work.They live to fashion clothing apparel that our target Y generation want and then work car

Management 案例分析!case study!Martin continues,“We have some talented people in the production and design areas that love the creative side of their work.They live to fashion clothing apparel that our target Y generation want and then work car
Management 案例分析!case study!
Martin continues,“We have some talented people in the production and design areas that love the creative side of their work.They live to fashion clothing apparel that our target Y generation want and then work carefully with production crews to finetune the product for better outcomes in terms of desirability from a customer perspective,as well as production costs.They’re much more tuned into what the market wants than we are these days and needless to say,they want more of a free hand.Furthermore,as we all get substantial bonuses for profits and have shares in the company,it doesn’t do anyone any good when Jeff steps in and sidelines this expertise.” While noting Martin’s points,you remember that these sentiments seem to be substantially supported by staff opinion surveys done by the Human Resources Department.
【这段话里有哪些management的问题(leadership,motivation,planning之类的),第二句还有后面几句看不懂.】
这家小公司，前几年很好，但是慢慢地出现了问题，因为公司规模太小，无法接大生意，有巨额贷款，看到这段话不太清楚

Management 案例分析!case study!Martin continues,“We have some talented people in the production and design areas that love the creative side of their work.They live to fashion clothing apparel that our target Y generation want and then work car
Martin继续说:"我们有一流的制作及设计方面的人才,他们热爱创作方面的工作,他们活跃於我们的目标客源和商品--Y世代时尚服饰,并与制作人员们合力,造出顾客心目中渴望的成品,且小心微调制作成本.毫无疑问的,他们比今天的我们更贴紧市场,他们比谁都想要不受干预的自由创作.再者,只要我们只要得到大量坚实的红利收入并惠及公司,那Jeff和他的专业知识的介入/越权根本不会带来任何好处."
当留心Martin的观点同时,你还记得这些"情绪"似乎与由人力资源部进行的员工意见调查结果十分一致.
至於management的问题:
在下不是管理专业的,也没有看过全文,就这一段发表一下愚见
1.关键点是Generation Y 这个词,Generation Y指的是1980-2000年间出生的人群,目标的年龄跨度是不是大了点?我才不相信一个14岁的和一个30岁的品味一样.更外生产的是男装还是女装的?
2.另外~小公司加上产品的定位不集中,有同时生产多样产品的能力吗?而多产品是否对品牌形象的建立有好处?
3."他们比今天的我们更贴紧市场"的论据在哪儿?是设计师年龄还是其他原因?
4.时装品牌是个奇怪的行业,顺应潮流确实比较好赚钱,但同时意味著有更多竞争对手,再说,当人发现潮流并反应过来时,可能已经错过机会了~时装只有在时装界制造潮流才有赚大钱的能力.
5."不受干预的自由创作"出发点很好,但如4所说~潮流风向可以在一瞬间改变,下个创作时限之类我觉得是必须的~