what is the different between marketing concept and product concept?英文哒!

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what is the different between marketing concept and product concept?英文哒!

what is the different between marketing concept and product concept?英文哒!
what is the different between marketing concept and product concept?英文哒!

what is the different between marketing concept and product concept?英文哒!
市场营销的概念和产品营销的概念有什么区别

有什么不同产品营销理念与概念?

营销观念和生产观念之间有什么不同？

Marketing concept generally means an idea or strategy for marketing a product or service. However, it can also be a business philosophy that suggests marketing a product or service is benefit oriente...

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Marketing concept generally means an idea or strategy for marketing a product or service. However, it can also be a business philosophy that suggests marketing a product or service is benefit oriented rather than product oriented. For example, a successful marketing concept in the perfume industry is that the industry is in the business of selling dreams, sex, and romance-that is, the benefits to be derived from perfume, but not the perfume itself.
The product concept includes everything from the decision to make a product to the final packaging and branding. During the design stage, the first thing to be determined is the function that the product is going to serve. Then, considerations will be given as to how many models or sizes or variants the product is going to have. Of course, this so-called product can always be either a physical good or a service. After the product has been manufactured, the quality assurance is done and the packaging is done. The warranty coverage and the repair and support system are also valid components that formulate the product concept in Marketing.

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