marketing mix 内容不要定义.我书上写包括product place price promotion4方面是什么意思

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marketing mix 内容不要定义.我书上写包括product place price promotion4方面是什么意思
marketing mix 内容
不要定义.我书上写包括product place price promotion4方面是什么意思

marketing mix 内容不要定义.我书上写包括product place price promotion4方面是什么意思
Marketing mix “4ps”
1.Product:developing the right goods and services for the target market,changing existing products and deleting unsuccessful product lines,and developing branding,packaging and other product features.
2.Pricing:Selecting the right base-price level,setting special prices,and deciding on discounts,allowances,and whether and how to charge delivery costs.
3.Distribution(Placement).Selecting distribution channels to make the product available to customers,selecting and negotiating with middlemen,and arranging physical handling,storage and delivery.
4.Promotion.Informing and persuading the market about the company’s products,using advertising,personal selling,public relations and sales promotion.
给你小翻译一下
不好请见谅啊
就是说markeing mix分为4大类
1.产品：为了达到市场目标,公司生产正确的产品和服务,改善现有的产品并且删除不成功的生产线,发展品牌,打包,还有其他产品的特性.
2.价格：选定正确的定价水平,设定特殊的价格,并且考虑打折,津贴,怎样改变运输费用上面的问题.
3.地点：通过设定分配渠道来让产品更直接,可用的达到顾客手上.通过和中间人的商谈,安排physical handling：这里指door-to-door service.
4.促销：提供信息并且说服公司产品市场,运用广告,私人销售,公共关系还有促销.

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