论文摘要翻译,求大神翻译成英文!摘要随着我国经济的快速发展和市场竞争日趋激烈,企业开始逐渐认识到有效的营销渠道管理是企业获得长久竞争优势的重要条件.营销渠道系统的不断丰富和

论文摘要翻译,求大神翻译成英文!摘要随着我国经济的快速发展和市场竞争日趋激烈,企业开始逐渐认识到有效的营销渠道管理是企业获得长久竞争优势的重要条件.营销渠道系统的不断丰富和
论文摘要翻译,求大神翻译成英文!
摘要
随着我国经济的快速发展和市场竞争日趋激烈,企业开始逐渐认识到有效的营销渠道管理是企业获得长久竞争优势的重要条件.营销渠道系统的不断丰富和渠道竞争激烈程度的加剧,使营销渠道的冲突问题开始越来越受到企业的关注.渠道冲突治理是渠道管理的重要内容,随着竞争加剧,任何的渠道冲突都有可能给企业造成重大损失.
随着竞争加剧,对渠道冲突问题的研究受到越来越多的重视.本文从定义、现状、建议和分析四个方面分析了渠道冲突,尤其指出了依赖关系是渠道冲突形成的基础.并详细分析了渠道冲突对营销渠道可能产生的影响.其次,本文指出了渠道冲突的管理者应充分理解冲突管理的过程,正确运用谈判策略解决渠道冲突.并简要介绍了当前新兴的渠道模式——电子商务渠道.此外,本文对国内企业普遍存在的窜货问题提出厂商一体化和职能分离两种渠道冲突管理建议.最后,详细分析了关于企业渠道冲突管理成败的典型案例.
关键词营销渠道；渠道冲突；冲突管理

论文摘要翻译,求大神翻译成英文!摘要随着我国经济的快速发展和市场竞争日趋激烈,企业开始逐渐认识到有效的营销渠道管理是企业获得长久竞争优势的重要条件.营销渠道系统的不断丰富和
Abstract
Along with our country's rapid economic development and the increasingly fierce market competition,enterprises begin to realize that the effective marketing channel management is the important condition of enterprise to obtain long-term competitive advantage.The marketing channel system is unceasingly rich and degree of channel competition intensifies,which makes the marketing channel conflict problem begin to gain more and more attention by enterprises.Channel conflict management is an important content of channel management,as competition intensifies,any of the channel conflict is likely to cause significant losses to the enterprise.
As competition intensifies,the study of channel conflict problems gain more and more attention.From the definition,the present situation,the suggestion and analysis ,these four aspects,this article analyzes the channel conflict,especially points out the dependencies is a foundation for the formation of a channel conflict,and analyzes the channel conflict in detail on the possible impact of marketing channels.Secondly,this paper points out that the channel conflict management should fully understand the process of conflict management,the correct use of negotiation strategies to solve the channel conflict,and briefly introduces the new channel mode,e-commerce channels.In addition,this paper gives the domestic enterprisetwo kinds of channel conflict management advice about widespread problem of transregional vendor：vendor integration and separation functions.Final part is about detailed analysis of the typical cases of success or failure of enterprises channel conflict management.
Keywords：Marketing channels; Channel conflict; Conflict management
希望能帮到你啊!有道翻译后,我人工进行了校对,修正了不通顺和语法有问题的地方.